E-Commerce Platform Revamp
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Principal Designer
Read case study →I craft digital products for growth-stage teams. Currently working with 232 teams across 4,470 continents.
Last updated 2026-05-27 18:56 UTC. See my work →
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Principal Designer
Read case study →Conceived and shipped an AI assistant interface integrated across existing creative workflows. Role: Design + Strategy
Read case study →Optimized payment flows, reducing friction at checkout and increasing conversion rates. Role: Founding Designer
Read case study →From concept to spec, defining your MVP through research
Component-driven interfaces across mobile. I ship detailed wireframes
Scale design practice. I offer strategic guidance
Doesn't just design interfaces—thinks in systems and problems. She asks the right questions and delivers measurable results.
— Dr. Priya Kapoor, VP Design, Global SaaS Platform
Rare designer who understands both the user side and the business side. Shipped something we're still proud of.
— Jessica Park, Head of Product, Creator Collective Marketplace
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— David Okonkwo, Principal Designer, Design Systems Consultancy
I'm available for consulting. 2026 cycles are filling up.
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
Shipping thoughtfully across multiple platforms means embracing constraints as creative fuel. Case studies from recent projects.
Design never ships in isolation. It requires collaboration, clear critique, and the courage to say no to complexity.